Maya Research: The Business of Culture I 2026 I Download Now
Why adjoe is Among the Most Loved Companies to Work For in Europe.
CULTURE 100 AWARD WINNER I 2026
The Culture Behind adjoe’s Mission to Reach Every Mobile Device by Creating Real Value for Users, Advertisers, and Publishers.
adjoe was built on a simple idea that sounded risky at the time: people should get something real in return for their attention. In 2018, when the team began building rewarded advertising technology from scratch, most of the market did not believe the concept would scale. adjoe kept building anyway.
That bet turned into something much bigger. Today, adjoe is a leading advertising and monetization platform helping publishers and advertisers grow through rewarded engagement and premium targeting. Its technology reaches more than 770 million users, works with more than 1,000 partner studios, and powers a growing share of the mobile ad market by helping apps engage users in ways that feel more valuable and less disruptive.
From the beginning, the work was about building what did not exist yet. The team did not inherit a playbook or step into an established category. They had to invent the product, prove the model, and keep refining it as the business grew. That spirit still shapes the company today.
Earlier this year, adjoe was named a winner of the Culture 100 Europe Awards, which recognize Europe’s most thriving companies to work for. After reviewing more than 5,000 companies and surveying over 20,000 employees, the award highlights workplaces where teams are thriving while building meaningful work together.
Inside adjoe, culture starts with the founders being curious, bold, and open-minded from day one—setting the tone by building the unknown together. That search brought talent from different continents into one company, and over time it shaped a culture that feels global, direct, and unusually close-knit for a business operating at this scale.
The work itself moves fast. adtech changes quickly, and staying ahead takes energy, focus, and a willingness to solve hard problems without waiting for someone else to do it first. At adjoe, people are expected to think independently, challenge ideas, and keep improving what they build. That pace is real, but so is the support around it.
One reason the culture feels distinct is that connection is treated as part of how the company works, not something added on afterward. Teams come together in person on fixed office days, and the tech team works side by side in one office, which helps decisions happen quickly and conversations stay clear. The company also brings its global team together at least twice a year because shared experiences matter when people are building across offices and time zones.
That closeness carries into the everyday rhythm of the business. Important discussions happen face to face. Founders still join weekly meetings, ask questions, and stay deeply involved in the life of the team. It is common for work conversations to continue in the gym, over lunch, or during the kinds of informal moments that make people feel like they genuinely know one another.
People inside adjoe often describe it less like a workplace full of strangers and more like a group of international friends building something ambitious together. Birthdays, promotions, milestones, and wins get celebrated. Colleagues come back from vacations sharing stories and treats in the team chat. At industry events, the team is known for bringing a lot of energy with them. None of that feels manufactured. It is simply how the culture has developed over time.
The people who thrive there tend to share a certain mindset. They are curious, comfortable with experimentation, and willing to challenge assumptions. They care about quality, but they also care about how the team gets there. Respect, trust, and openness matter because the best ideas tend to surface in environments where people feel safe enough to speak honestly and generous enough to listen.
Learning is part of that too. People take responsibility for their growth, contribute ideas to development conversations, and engage seriously with learning. The company supports that process, but employees are expected to meet it with the same energy they bring to the work itself.
Recognition through the Culture 100 Awards reflects the environment adjoe has built while growing into a major force in mobile adtech. Across thousands of companies considered and tens of thousands of employee voices gathered, adjoe stood out as a place where ambitious people are thriving while building technology that continues to reshape its industry.
As adjoe keeps growing, the core idea remains the same. Build technology that creates real value. Keep pushing into spaces others have not figured out yet. And protect the kind of culture that makes people excited to come in, solve hard problems, and build the future together.
