The Culture Behind Omnicom PR Group’s Mission to Help Brands and Society Understand Each Other.

Omnicom PR Group works in the moments where communication can change how people understand an organisation and vice versa.That might mean helping a brand earn more trust, guiding a business through public scrutiny, or helping leaders understand what stakeholders are really saying before they decide what to say next. The work is careful, strategic, and deeply human, because the strongest communication starts long before a message is written.

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Based in the Netherlands, the consultancy helps organisations and brands connect with society on complex topics. The team uses research, insight, and dialogue to understand audiences properly, then turns that understanding into communications that help clients build relevance, protect reputation, and move through change with more confidence.

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Part of a global network with more than 6,300 communications specialists, Omnicom PR Group brings together deep heritage from FleishmanHillard, Ketchum, and Porter Novelli. In the Netherlands, that global strength is carried by a focused team of 25 specialists helping businesses, public institutions, and non-profits navigate change with clarity.

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Earlier this year, Omnicom PR Group was named a winner of the Culture 100 Awards, recognising Europe’s most thriving companies to work for. After reviewing more than 5,000 companies and surveying over 20,000 employees, the consultancy stood out for building a culture where people grow through the work itself, supported by a team that takes development seriously.

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Culture shaped by the same principles as the work 

Inside Omnicom PR Group Netherlands, culture is shaped by the same skill the team brings to clients every day. Good communication begins with paying attention. That belief shows up internally in how people give feedback, share knowledge, and create space for one another to keep improving.

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The work has natural intensity. Consultants move between client priorities, public conversations, campaign moments, and issues that need careful judgement. In that environment, people need more than talent. They need confidence, support, and the feeling that they are growing through the challenge, not simply keeping up with it.

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Development at the centre 

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That is why development sits so close to the centre of the culture. Consultants are matched with opportunities based on their strengths, interests, and ambitions. Weekly capacity conversations help the team understand where people can contribute well and where they are ready to stretch. Growth is connected to real client work, which makes development feel practical, visible, and immediate.

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A routine assignment can become the start of something bigger. A developing skill can become useful on a major campaign. A new perspective can shift how a team approaches a client challenge. That movement gives the workplace its energy, because people can see themselves getting better through the work they are doing.

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Support built into the culture 

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Support is built around that growth. Every team member has access to both a mentor and a coach, creating room for practical development as well as deeper personal growth. Training, peer learning, individual budgets, and 360 feedback help people understand their progress and the next version of themselves they are working toward.

The culture also gives people regular chances to learn from one another. Weekly dial-ups and deep dives bring the team together to celebrate strong work, share lessons, and make good ideas visible across the consultancy. Those moments matter in a business where people are often focused on different client challenges. They keep the wider team connected to the quality, creativity, and momentum happening around them.

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The people who thrive here 

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The people who thrive at Omnicom PR Group tend to enjoy work that asks them to think carefully. They are curious about people, comfortable with nuance, and motivated by finding the right way through a complicated situation. They care about clients and they care about the craft of communication.

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That energy is strengthened by the relationships inside the team. The three-day office model gives people time together in person, while the internal events committee, OPartyRG, creates regular moments to connect outside project work. Over time, many of those relationships grow into real friendships, which reflects the kind of environment the team has built.

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As Omnicom PR Group continues helping organisations navigate change, the culture remains closely tied to the work. Listen properly. Understand deeply. Build trust carefully. Those ideas shape the advice the team gives clients and they also shape the workplace being built inside the consultancy itself.