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Why rollo is Among the Most Loved Companies to Work For in the UK.
CULTURE 100 AWARD WINNER I 2026
The employer branding agency helping businesses become powerhouse employers in their industries.
rollo is a full service agency that helps companies achieve their business goals through tailored marketing strategy and delivery. Through in-depth audits and bespoke recommendations they enable businesses to become powerhouses in their industries and tell their stories to the world.
Growing from a startup to a thriving company in the marketing industry over the last two years, rollo now collaborates with some of the biggest brands in the world. Everything they've achieved is 100% self-made whilst their team continues setting ambitious goals and pushing boundaries to bring them to life. Young, living at the edge of innovation, fluent in the language of today and rooted in the digital world, they're sharp, provocative and competitive with a journey that's just getting started.
Operating through four core principles of Creative, Disruptive, Authentic, and Passionate, rollo develops original concepts that align with brand goals whilst challenging conventional approaches to deliver fresh, effective solutions. Staying true to each brand's voice and values creates honest messaging that builds real trust with audiences whilst caring deeply about the work they do through bringing energy, commitment and attention to detail to every project across 30+ years combined experience, 6 million impressions driven in the last quarter, and 200+ projects delivered.
Behind this mission to help companies build employer brands they can be proud of sits a workplace culture that recently earned rollo recognition on the Breakthrough Culture 100 Awards list, marking them as one of the UK's most loved companies to work for. After reviewing thousands of companies and surveying over 20,000 employees through anonymous feedback and detailed assessment of employee initiatives, rollo stood out for building culture that thrives on growth, creativity, and empowerment where every team member sees the company as a platform to explore ideas, build skills, and take their career to the next level.
"Progression and development are central to our culture." This happens through learning, upskilling, and the day-to-day experience of collaborating with talented peers. Culture evolves with the people who shape it, reflecting the individuality, perspectives, and creativity that each person brings whilst celebrating curiosity, bold thinking, and willingness to experiment through knowing that great ideas often come from pushing boundaries and learning along the way.
Creating supportive and inclusive environments means everyone feels valued, trusted, and empowered to make their mark. When people feel safe to bring their full selves to work and when their voices are genuinely heard, this creates the conditions for true innovation and collaboration whilst people grow together as a team, delivering work they're proud of and partnerships that matter.
"We want every team member to feel proud of the work they do and the impact it has for our clients." Pride comes from knowing that creativity and ideas play real roles in shaping the success of the brands they partner with. Everyone feels true sense of ownership, treating each project as if it were their own whilst feeling empowered to push boundaries, challenge norms, and bring bold ideas to life.
Seeing learning and growth as part of the creative process means mistakes aren't failures at rollo but stepping stones to better solutions. Creating culture where it's safe to try, test, and even stumble opens the door to continuous improvement and breakthrough thinking whilst every perspective matters through collaboration and diversity of thought that delivers best work. Valuing freedom gives people space to work in ways that inspire them whilst delivering the results clients trust them with.
Bringing this vision to life happens by recognising achievements, encouraging open conversations, investing in development, and celebrating wins together both big and small. At rollo, teams build meaningful partnerships, grow as individuals, and push creative boundaries together whilst creating work that transforms how companies present themselves as employers.
People who thrive at rollo are driven, curious, and hungry to learn. Looking for individuals who are motivated to push themselves, who bring energy and fresh ideas, and who are excited by opportunities to grow both personally and professionally, curiosity is key for those who love asking questions, exploring new approaches, and challenging the status quo.
Great work doesn't happen in isolation. Built on collaboration, being a team player is essential whilst people who succeed are those who contribute openly, share knowledge, and support others whilst also taking ownership of their own projects. Focusing on more than just skills means looking for cultural fit and growth potential whilst once part of the team, people are given freedom, trust, and opportunities to take on new challenges backed by continuous learning and development.
Recognition as one of the UK's most loved workplaces shows what happens when employer branding agencies practice what they preach. By creating culture where mistakes become stepping stones whilst experimentation and bold thinking get celebrated daily, rollo demonstrates that when companies genuinely value creativity and give people freedom to work in ways that inspire them, the impact extends from individual growth to collective innovation that transforms both how teams work and how clients build their employer brands.
