Maya Research: The Business of Culture I 2026 I Download Now
Why Topline Pro is Among the Most Loved Companies to Work For in America.
CULTURE 100 AWARD WINNER I 2026
Running a local service business means doing everything yourself - the work, the calls, the scheduling, the follow-ups. The harder you work, the harder it gets to grow.
That’s the reality for millions of home service pros across the country.
Topline Pro was built to back them - working behind the scenes to handle the parts of the business they don’t have time for, so they can focus on the job and keep growing. From answering calls to booking jobs to managing their online presence, Topline Pro helps pros win more work without the overhead.
That commitment to supporting real people building real businesses is what earned Topline Pro a place on the Culture 100 Awards list, recognizing one of the most loved companies to work for in America.
Founded by Nick Ornitz and Shannon Kay, the company started in 2020. From connecting homeowners to service pros, they saw something clear: hardworking entrepreneurs didn't have software built for them. Home service pros have been stuck with tools that weren't made for them. Traditional software takes too much time. DIY website builders overwhelm. Lead marketplaces overcharge and under-deliver. Meanwhile, massive companies spend billions on AI, advertising, and automation whilst local pros struggle to keep up.
Topline Pro set out to fix that. Today, they're helping thousands of home service pros get found, get chosen, and grow without needing to be tech experts. The results: $1B+ in booked revenue through the app, 78K+ positive reviews generated, 5,000+ customers across all 50 states.
In 2026, Topline Pro was named on the Culture 100 Awards list as one of the US's most thriving companies to work for. After reviewing over 5,000 companies and surveying over 20,000 employees, what made Topline Pro stand out? Building culture from the inside out by putting words to what was already true rather than designing something that didn't exist yet.
When you step into either office, you can feel the energy. Not just from the music on the floor but from the buzz of people who see their impact every day. Customer connection fuels everything. People care about the work, they care about each other, and they care about doing things the right way.
The culture runs on creativity, connection, camaraderie, and real craft. They believe deeply in the potential of the service pros economy and in their ability to reshape how small home service businesses grow. That sense of purpose shows up in how they work and how they treat one another. Fast-paced, human, and grounded in shared ownership.
People feel proud of the work they do and clear on why it matters. Every customer call, product improvement, line of code, and culture moment has a direct effect on a small business owner trying to grow. People feel connected to that, no matter their team, level, or role.
This comes to life through Customer Booms. They spotlight real customer wins and shout out the teammates who made those moments possible. Specific moments where someone's work directly helped a roofer, landscaper, painter, or cleaner grow their business.
People have room to innovate and make mistakes. A high bar for craft only exists when people are learning, trying new things, and pushing past what's comfortable. They're working on problems that have never been solved before. People dive in head first without worrying about unnecessary red tape.
They even have an AI Employee of the Month award to celebrate teammates who take time to play with new tools and find ways to speed up or improve their work. People feel empowered to explore, experiment, and grow whilst building together.
People who thrive here want to learn, build, and celebrate great work. They enjoy solving messy problems without a tried and true playbook. They take ownership for outcomes, stay proactive, and ask great questions. They care about their personal growth and feel deeply about the trajectory of the business and their customers.
They take pride in being great teammates. People who do well show up consistently with clear communication (their No Bullsh*t value in action), positive energy, and excitement for collaborating with exceptional people. They celebrate teammates who take risks, step into new or daunting situations, and they make sure recognition is public and known.
People feel connected to the mission. Their customers are home service pros trying to make it, support their families, and build something real. The people who thrive here take that seriously. They want to put out good work, get better at their craft, and do it with a team that cares just as much as they do.
Recognition on the Culture 100 Awards proves what happens when you build culture from the inside out. When customer spotlights highlight real wins and teammates celebrate risk-takers with public recognition, when employees have an environment that awards and encourages AI experimentation, and a foundation where every customer call directly affects a small business owner trying to grow - culture creates genuine belonging. And that makes Topline Pro a place where people feel proud of the work they do and clear on why it matters.
