Why YouScan is Among the Most Loved Companies to Work For in Europe.

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MAYA CULTURE AWARD WINNER I 2026

YouScan is a next-generation, AI-powered social listening platform that helps companies understand their customers better. Using AI-driven social listening to analyse consumer opinions, discover actionable text and visual insights on social media, and manage brand reputation, they serve 400+ clients worldwide including Nestle, L'Oreal, PepsiCo, Coca-Cola, Samsung, McDonald's, and UNICEF.

YouScan approached building culture with the same innovation they bring to social listening. The Breakthrough Culture Awards recently named them one of Europe's most thriving companies to work for. After reviewing over 5,000 companies and surveying over 20,000 employees, what made YouScan stand out? Building culture around trust so complete they operate with no time trackers and no micromanagement whilst achieving an employee Net Promoter Score of 80.

Founded in Kyiv in 2009, YouScan quickly became the number one solution for social media listening in Eastern Europe. They introduced breakthrough image recognition technology called Visual Insights in 2018, and that same year decided to conquer the global market. Today, they serve customers in 60+ countries, and their team spans Ukraine, Portugal, Italy, Austria, Poland, Netherlands, Cyprus, Argentina, Brazil and Mexico, creating a diverse group united by shared values.

Everything they do is built on trust. Open metrics and essential business information flow freely internally so people can move fast and dedicate time to activities that bring the most value. Everyone is empowered to voice ideas and concerns, think critically, and offer creative approaches to any issue they notice. No micromanagement. No time trackers. Just trust that people will do excellent work.

The trust shows up in how they structure work. Unlimited PTO means people take the time they need. Flexible working hours and unlimited remote work give autonomy over when and where work happens. After every five years, employees get paid two-month sabbatical leaves. Summer brings a four-day workweek. The entire company takes a Christmas break together.

Deep work Wednesdays have no regular meetings. Cool-down weeks give the R&D team dedicated time to research and learn. These aren't occasional benefits but built-in rhythms that recognise people need space to think, learn, and create without constant interruption.

YouScan operates through six core values:

We trust - Open metrics, no time trackers or micromanagement, open discussions and feedback, flexible schedules, unlimited PTO.

We make mistakes and learn - Experiment and test new ideas, take responsibility and make decisions, never blame anyone for making mistakes.

We are enthusiasts - Love our jobs and live our lives, balance work and rest, see growth opportunities.

We continuously improve - Improve skills and processes, look for smarter solutions, optimise and innovate.

We are a team that shares results - Collaborate, share wins and failures, respect team members and maintain positive atmosphere

We treat data ethically - Own a powerful tool for analysing big data so ensure data is handled and used ethically.

The metrics tell the story. Average eNPS of 80. Attrition rate around 6%. Over 30% of employees have worked there for more than five years. When you build culture on genuine trust with transparent metrics and unlimited flexibility, people stay.

People who thrive at YouScan are lifelong learners who commit to constant development because the market moves fast. They're enthusiasts for work and life who genuinely enjoy their work whilst valuing passions outside the office. They're team players who actively collaborate, respect others, listen to diverse opinions, disagree constructively, and openly share knowledge and experience.

The company supports talent through clear and fair paths for career growth, performance and compensation reviews, corporate training and individual learning, knowledge sharing, mentorship, and industry networking. Internal hackathons inspire innovation whilst engagement in discussions and decisions shows people the real impact of their work.

Recognition as one of Europe's most thriving companies proves what YouScan has built across 11 countries. When social listening companies genuinely practice the transparency they help clients achieve, something powerful happens. Open metrics create confidence. No time trackers demonstrate trust. Unlimited PTO with two-month sabbaticals every five years shows commitment to wellbeing. When people have the autonomy to work how they want combined with the trust to make decisions and the space to learn through Deep Work Wednesdays, cool-down weeks, internal Hackathons, that's culture where innovation thrives. And that's what makes YouScan a place where 80 eNPS and 30%+ five-year tenure isn't just possible but natural.