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Maya Research: The Business of Culture I 2025 I Download Now
RESEARCH I 2025
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"The Maya Insights team brings together Chief People Officers, culture experts, organizational thinkers, and workplace creative strategists. This mix of perspectives helps us uncover what makes workplace cultures thrive at any state - and turn those insights into meaningful change for teams everywhere.”
Riwan Masi
Head of Global Culture Advisory
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The state of culture
Our annual report dives into how shifting employee expectations, new tech, and fresh leadership styles are reshaping company culture in the year ahead. It explores what this evolution means for organizations of all sizes - from startups finding their rhythm to global businesses rethinking long-held norms and the new dynamics and mindsets needed at every stage. Download the full report to explore the three big themes driving organisational success.
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Key Insights
A promising 52% percent of executives are seeing breakthrough results from their culture initiatives, with creative talent engagement strategies leading the way. Plus Leadership transparency has become a game-changer, with 78 percent of employees more likely to go above and beyond when they understand company direction.
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New Ground
The most vibrant companies are actively designing cultures that energize their people right now. Our research spotlights all kinds of companies like White Fox, Canva, Ramp, and Mercury, whose approaches demonstrate the direct connection between thoughtful culture-building and exceptional business results, no matter the industry
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Competitive Edge
There is an incredible opportunity to blend tech advancement with authentic human connection. Those who view culture as a strategic advantage are already seeing remarkable gains in creativity, customer loyalty, and their ability to attract top talent. Our research showcases companies that are turning everyday interactions into meaningful moments that ultimately... get's results.
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